The Curve

The Curve

Every woman deserves financial freedom.

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The Curve

Email Strategy

SEO Strategy

Email Automation & Customer Journeys

Social Media Marketing

Campaign Execution

Brief

The Curve set out to create a safe place for women to learn about investing in a way that makes sense to them and their lifestyle.

The Solution

Defining what success meant for The Curve, we created a digital strategy encompassing SEO, email, advanced automation, ongoing customer journey and paid media. 

Leveraging a highly-engaged audience of ready to-be investors, we launched Klaviyo email automations to educate audiences on the benefits and value of The Curve masterclass.

Working with key stakeholders across Kajabi, Shopify and Facebook, we launched a spicy social giveaway, engaging and driving targeted audiences to thecurve.co.nz. The audience then entered an engaging email series flow receiving valuable incentives at every stage of the purchase funnel across email and social media channels.

The result? The Curve hit their goal for Masterclass enrolments within the first month, and took with them a foundation for launching additional online courses.

What we did

Email Strategy

SEO Strategy

Email Automation & Customer Journeys

Social Media Marketing

Campaign Execution

The Curve
Results

109,752

People Reached

43%

Database Growth

50.6%

Avg. Email Open Rate

61%

Email Revenue
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The Curve
What our client said

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