The Curve
The Curve
Every woman deserves financial freedom.
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The Curve
Brief
The Curve set out to create a safe place for women to learn about investing in a way that makes sense to them and their lifestyle.
The Solution
Defining what success meant for The Curve, we created a digital strategy encompassing SEO, email, advanced automation, ongoing customer journey and paid media.
Leveraging a highly-engaged audience of ready to-be investors, we launched Klaviyo email automations to educate audiences on the benefits and value of The Curve masterclass.
Working with key stakeholders across Kajabi, Shopify and Facebook, we launched a spicy social giveaway, engaging and driving targeted audiences to thecurve.co.nz. The audience then entered an engaging email series flow receiving valuable incentives at every stage of the purchase funnel across email and social media channels.
The result? The Curve hit their goal for Masterclass enrolments within the first month, and took with them a foundation for launching additional online courses.
What we did
Email Strategy
SEO Strategy
Email Automation & Customer Journeys
Social Media Marketing
Campaign Execution
The Curve
Results
109,752
People Reached
43%
Database Growth
50.6%
Avg. Email Open Rate
61%
Email Revenue
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The Curve
What our client said
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