The Avo Tree

The Avo Tree

With a little help from some friends, we helped The Avo Tree pay it forward using a feel-good campaign for avocado lovers everywhere—with all proceeds going to the Mental Health Foundation of New Zealand.

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The Avo Tree
  • Social Campaign Strategy
  • Display Campaign Strategy
  • Retargeting
  • Video
  • Website UX
Brief

Raise brand awareness for The Avo Tree, increase avocado subscriptions, and raise money for Everybody Hurts Foundation and Mental Health New Zealand

The Solution

Partnering with local charity Everyone Hurts, we produced a targeted social video campaign raising awareness for their inaugural event The River Sounds Festival.

Leveraging video content across social, email and display we opened the floodgates for avo lovers to donate towards a worthy cause, while snapping up the first of the seasons fruit.

What we did
  • Social Campaign Strategy
  • Display Campaign Strategy
  • Retargeting
  • Video
  • Website UX
The Avo Tree
Results

41,602

Video views

380%

Increase in website traffic

300+

New subscribers

$8,000

Raised for Mental Health Foundation of New Zealand
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The Avo Tree
What our client said

When facing radical growth it’s easy to forget the why in what we do. Digital Flirt have been my go-to digital advisors and have successfully pivoted with my company went from start up into an established company. As digital trends and targeting methods change, the team have flexed to meet our companies objectives.

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