The Avo Tree
The Avo Tree
With a little help from some friends, we helped The Avo Tree pay it forward using a feel-good campaign for avocado lovers everywhere—with all proceeds going to the Mental Health Foundation of New Zealand.
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The Avo Tree
Brief
Raise brand awareness for The Avo Tree, increase avocado subscriptions, and raise money for Everybody Hurts Foundation and Mental Health New Zealand
The Solution
Partnering with local charity Everyone Hurts, we produced a targeted social video campaign raising awareness for their inaugural event The River Sounds Festival.
Leveraging video content across social, email and display we opened the floodgates for avo lovers to donate towards a worthy cause, while snapping up the first of the seasons fruit.
What we did
- Social Campaign Strategy
- Display Campaign Strategy
- Retargeting
- Video
- Website UX
The Avo Tree
Results
41,602
Video views
380%
Increase in website traffic
300+
New subscribers
$8,000
Raised for Mental Health Foundation of New Zealand
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The Avo Tree
What our client said
When facing radical growth it’s easy to forget the why in what we do. Digital Flirt have been my go-to digital advisors and have successfully pivoted with my company went from start up into an established company. As digital trends and targeting methods change, the team have flexed to meet our companies objectives.
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