PRD Construction

Low-cost leads equal quality local construction

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PRD Construction

Campaign Strategy

Conversion Focused Search Campaign

Brief

PRD Construction wanted to source quality builds in local areas and increase brand presence across Papamoa and Mount Maunganui.

The Solution

Breaking into a competitive industry meant cutting through the noise and getting in front of customers with specific interests when they were primed to convert.

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Using geo-targeted Google Search ads, we ran a short, sharp, and localised campaign to propel PRD Construction into the Bay of Plenty construction industry whilst minimising their cost per lead.

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With detailed audience targeting and laser-precision cost control, we were able to land PRD a massive client within just a three month campaign burst, gaining new construction leads close to home.

What we did

Campaign Strategy

Conversion Focused Search Campaign