Babies.co.nz

Beautiful online experiences from day dot. We used customer journeys and advanced audience segmentation to make life just that little bit easier for expecting mums, new mums, and veteran mums.

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Babies.co.nz

Brand Strategy—story, voice, messaging
Social Strategy
Email Strategy
Display Advertising & Remarketing
Campaign Execution

Brief

Increase brand awareness and revenue for Babies.co.nz.

The Solution

Mums are a socially active bunch. We wanted to leverage this highly-engaged online community to increase revenue and brand advocates for Babies.co.nz. We utilised influencers to drive social media users to Babies.co.nz. Customers entered a highly segmented marketing funnel, getting the right message at the right time across email, display, and social media campaigns. What happened next? Our results speak for themselves.

What we did