Babies.co.nz

Babies.co.nz

Beautiful online experiences from day dot. We used customer journeys and advanced audience segmentation to make life just that little bit easier for expecting mums, new mums, and veteran mums.

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Babies.co.nz
  • Brand Strategy—story, voice, messaging
  • Social Strategy
  • Email Strategy
  • Display Advertising & Remarketing
  • Campaign Execution
Brief

Increase brand awareness and revenue for Babies.co.nz.

The Solution

Mums are a socially active bunch. We wanted to leverage this highly-engaged online community to increase revenue and brand advocates for Babies.co.nz. We utilised influencers to drive social media users to Babies.co.nz. Customers entered a highly segmented marketing funnel, getting the right message at the right time across email, display, and social media campaigns. What happened next? Our results speak for themselves.

What we did
  • Brand Strategy—story, voice, messaging
  • Social Strategy
  • Email Strategy
  • Display Advertising & Remarketing
  • Campaign Execution
Babies.co.nz
Results

552,000

People reached

719%

Social follower growth

48%

Increase in revenue

32x

Return on ad spend
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Babies.co.nz
What our client said

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