Email marketing for your online store

4/23/21
Email Marketing

Imagine making sales while you sleep.

Now imagine generating $38 for every $1 spent.

Sound too good to be true?

Targeted email comms is your 'most valuable player' in your online store's digital strategy.

With low start-up costs and no media needed, email marketing platforms such as Mailchimp or Klaviyo boost sales and nurture customers throughout their buying journey.

Ready to take your online store to the next level?

Follow these simple steps and watch the results of your online store skyrocket.

1. Stick to a schedule

Communicating with your audience regularly and consistently is the key to staying front-of-mind for your customers and out of their spam folders.

With emails going out on a regular basis, you can expect to see shorter sales cycles and increased brand loyalty.

How many emails should you send each week? Not all businesses are cut the same.

Work out a cadence for your online store that's as unique as your business. And remember—always test and refine your campaign schedule as you go.

2. Optimise design

Gone are the days of one-size-fits-all email templates.

In 2018, mobile opens accounted for 46% of all email opens. If your template doesn't read well on both mobile and desktop, expect to see a decrease in both engagement and revenue.

Mobile-responsive email template designs will always generate higher open and click rates than non-responsive designs.

With the increase of mobile usage, brands are quickly adapting to mobile-responsiveness across their email marketing channels.

3. Automate emails

Imagine letting emails trigger automatically. Yep—automated email marketing based on how the customer interacts with your business.

Email automation is at the core of any eCommerce email marketing strategy, with best practice set up and testing, automations create sales without you lifting a finger. (ask us how)

Automating key customer message at specific stages of the customer journey up and create relevant, personalised messages for your customers at every stage of the marketing funnel and nurture leads when your audience are at their most receptive.

4. Segment email audiences

Last year, marketers who segmented their email campaigns saw an average 760% increase in revenue.

What is audience segmentation in email marketing? Segmentation is the process of grouping customers based on key identifying factors.

For example, you might know that 30% of your customers like the colour yellow.

Customers are more likely to open an email when it contains relevant content. By sending them content related to the colour yellow, you can expect to create a deeper connection between brand and customer, improving engagement rates and ultimately growing the revenue of your store.

Keen to hear more?

Our in-house email marketing experts have seen ROI as high as $150 for every $1 spent. What to know how it's done? Get in touch.

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Spam's not our style, so you know our emails are spicy.

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